Solventless Claisen-Schmidt Condensation of Benzaldehydes

Backgrounds and Theory (A)Introduction of aldol condensation In an aldol condensation reaction, the ? -carbon of an aldehyde or ketone molecule reacts with another carbonyl carbon to form a ? -hydroxyl aldehyde or ? -hydroxyl ketone, followed by dehydration to give a conjugated enone if an ? -H is present. It is a very useful reaction for the synthesis of ? ,? -unsaturated carbonyl compounds. The aldehyde or ketone molecule is first converted to enol or enolate by acid or base catalyst respectively. In this experiment, the base-catalyzed method is used and the ? proton of the aldehyde or ketone molecule is removed by a strong base like hydroxides and alkoxides to form an enolate ion: Although hydroxide ion is not strong enough to convert all of the aldehyde or keton molecules to the corresponding enolates for both aldehydes and ketones (i. e. the equilibrium lies well to the left), there are usually enough enolate ions for the reaction to proceed at a reasonable rate. The enolate ion will then react with the carbonyl compound to form an intermediate anion, which is quickly protonated by water. When the ? hydroxyl aldehyde or ? -hydroxyl ketone is formed, it will be sometimes spontaneously dehydrated to give an ? ,? -unsaturated carbonyl compound since a C=C bond can be formed by this process and it is very stable due to the conjugation with the carbonyl group. Therefore if the dehydration is not spontaneous, it can also be easily induced by gentle heating. However, self condensation will occur, especially if both of the reactants are ketones, and a mixture of products will be formed. This is mainly due to the similar electrophilicity of the reactants.For example, when 3-pentanone is reacted with cyclopentanone: A mixture of products will be formed as both the reactants can become enolate ion and react with itself or another reactant. Also, more kinds of products will be formed after dehydration as different kinds of ? -proton is available. If the reactants are unsymmetrical, the reaction will become more regioselective. For example, if 2-methylpentan-3-one is reacted with reacted with cyclopentanone: The upper one will be the major product since ? -proton is available for the formation of conjugated double bond by dehydration.The extra stability of the product shifts the equilibrium to its side. (B)Claisen-Schmidt Condensation – a Branch of Aldol Condensation Clasisen-Schmidt condensation is a branch of aldol condensation which eliminates most of the regioselectivity problems. In the reaction, an aromatic aldehyde is condensed with a ketone to form an ? ,? -unsaturated ketone. For example: Since an extra alkyl group (EDG) is present in ketone, it is less electrophilic than the aldehyde. Therefore only the ? -carbon of the ketone will attack the aldehyde, but not the other way round.Also, there will not be any self condensation as only aldehyde will be attacked. The dehydration process of the above reaction is also regioselective as there is only one kind of ? -proton present in the compound. Therefore only one kind of product will be formed. In this experiment, the Clasisen-Schmidt condensation of benzaldehyde and p-methylacetophenone will be studied. (C)Traditional Method vs Solventless Method (Green Chemistry) Organic reactions usually require organic solvents as to provide a medium for the interactions of reactants and to moderate the temperature and reaction rate.Nevertheless, the use of organic solvent needs a significant cost on materials required and also increases the burden to chemical waste treatment and the environment. Green Chemistry is therefore developed in order to reduce material consumption and increase the efficiency of chemical production by minimizing the use of solvents. The Claisen-Schmidt condensation of benzaldehyde and acetophenone would have a very high atom economy (> 92%) with the reaction solvent eliminated. In this experiment, the efficiencies of the traditional and solventless methods will be compared.

The Political Arena

A boiling hot international issue nowadays is the upcoming elections in the Philippines which will be conducted on May 10, 2010. The election itself is controversial enough because this time, there are ten presidential candidates, but what is really different about this election is that this is the first time that they will be having the automated elections. The Senate Bill No. 2231 states that the automated election system must be used to ensure transparency, accuracy and credibility.As the elections are drawing nearer, more and more intrigues are appearing. One, and perhaps the most worthy of worry, is the failure of the PCOS machines.2 Just five days before the elections, the testing of the machines produced wrong results. In the mock elections, there were five votes for a certain candidate, and five votes for another candidate. These ten votes were all counted for different candidates.Whether the makers of the machine and the administration, headed by the current president who ha s been accused of cheating in the last elections, are conniving for this, it remains a mystery. People are worried that there might be a failure of elections, and when this happens, the current president stays the president. It has been suggested to have a parallel counting, meaning that aside from the automated counting, there will also be manual counting. This proposal was rejected by the Commission on Elections.In the Philippines, there are many different groups and religions. Recently, they have announced their support statements. The Iglesia ni Cristo group announced that they will be supporting Senator â€Å"Noynoy† Aquino, the son of the late President Cory Aquino (their first woman president).3Senator Aquino made a statement saying that the Commission on Elections indeed denied their proposal because it might open more venues for frauds and protests.4The media, being the primary source for most people, definitely plays a big role in this event. They continue to publis h survey results, which almost always show that there are only two presidential candidates who are in a battle for the spot. Again, these surveys only show the majority votes in a certain area, but for some reason, they have the power to manipulate the voters.Some voters will change their votes because their first choice does not show good results in the surveys posted by the media. The media also consistently gives updates on the failure of the PCOS machines. Last April 29, 2010, there was an article saying that the Office of the President also stood behind the decision of the COMELEC, and this made the citizens wonder more if there is indeed a connection between the two groups.5There have been legal actions already, as the mentioned resolutions of the Senate to the COMELEC, but all have been denied. The reason behind this is most probably the connivance of the administration, the COMELEC, and the producers of the PCOS machines. For me, this is an important issue even though it is happening in a different country.This shows us the dirty game of politics, and if it is happening in the Philippines, it can happen to any other country, as long as there are corrupt and power-hungry officials. If their elections push through without failure, we will get to see a new era in the Philippines, but if there is a failure of elections, who knows what can happen to their country?Choosing the next leaders of a country should not be taken lightly, and amidst the issues happening in their country, there are people still hoping for the best results.Works CitedSenate of the Republic of the Philippines, 13th Congress, Senate Bill No. 2231, Automated Election System, filed March 15, 2006.Noynoy Aquino. http://www.noynoy.ph/v3/index.php.Senate of the Philippines Press Release May 4, 2010.COMELEC Rejects Parallel Manual Count, April 29 2010, Manila Bulletin.   

Portfolio and Reflection Essay Example | Topics and Well Written Essays - 4000 words

Portfolio and Reflection - Essay Example It was a very good experience doing social work; it was different from the usual corporate sector and it gave me lot of opportunities to learn a lot. I gained knowledge about variety of tasks and explored myself about my strengths and weaknesses. My job title was Business Organizer which incorporated a variety of tasks of different types which are explained in this report. Motivation First of all, I would like to discuss about motivation and how this motivation works for a social work environment. If we go to theoretical background we will have a look about McGregor and Maslow’s work and I will apply it on a social work context. According to McGregor, in his theory X which he gave in his book in 1960, work is distasteful and people do it just for money and security, they can only work when being observed. On the other hand theory Y people are self motivated to learn and accept responsibility for work.(The Human Side of Enterprise, 1960).I found myself as theory Y worker who wa nts more participative kind of environment given to me at Hadfield. I applied for this job because I wanted to improve my employability skills and I wanted to gain experience. I wanted to know how I work even when my job is not clearly defined. My job was more like a record keeping an administrative job where I had to do tasks like photocopying and filing. Still I was able to satisfy my supervisor about my competencies and hard work. There was more participation from workforce and I got my communication skills improved The first couple of days were hectic for me as I did not know about the organization; I searched on internet about the rights and responsibilities of citizenship. But tasks included variety and depending on the need I had to do different tasks. At first I got confused about the administrative and recordkeeping work because my tasks kept on changing in first few days. But then I realized that jobs at higher levels are even more competitive so I decided to develop stami na of working for variety of tasks so that I could be able for higher jobs. I was given full chance of communicating my point of view and my ideas and the colleagues and supervisor treated me very nicely. There were certain things which I did not know about myself before the experience at Hadfield e.g. my tasks were not hard but required lot of determination and I found myself to be fairly responsible about the tasks given to me. I had never thought of using my creativity to problem solving to such an extent before. The supervisor tried to test my capability, and this proved very helpful for me because I discovered and explored my own capabilities. If motivation concept is seen with a different perspective we can take Maslow’s hierarchy. According to Maslow, in his hierarchy of motivation given in his research paper, different people have different level of needs which motivates them to work. Money and security needs are the lower level needs and when they are fulfilled, peop le earn to fulfill their higher order needs. At the stage of self actualization, a person derives his identity from work and he works because he is intrinsically motivated to work (A Theory of human Motivation, 1943). I found myself on the esteem needs of Maslow’s hierarchy. Self-Actualization Esteem Needs Social Needs Safety Needs Physiological Needs I have reached that point in my career where I started deriving my identity from my work. I worked for satisfying myself as social work gives me satisfaction. Context of social work is little bit different from the usual jobs, here money is not the motivator but inner self is. So the higher order needs are in some way related to social work. I applied for this job to gain experience and to improve my

Health Issue Relate to Hispanic Essay Example | Topics and Well Written Essays - 500 words

Health Issue Relate to Hispanic - Essay Example Asides from this, the population faces more environmental hazards in comparison to other population. There various health promotion activities and community services that are aimed at improving health in this population. This essay discusses the health issues facing the Hispanic poplulation in America. To start with, heart disease refers to the broad spectrum of conditions and illnesses that impact on the heart. The prevalance to heart diseases is higher among the Hispanics owing to factors such as obesity, high cholesterol, tobacco, smoking and hypertension. Research has found that nearly 21 percent of the annual deaths in this population are caused by the heart disease (Vega et al., 2009). This has been made worse by the fact that most of the members of this population do not maintain a healthy diet. Cancer is the second issue that affects the Hispanic population. It has been observed that the most cancers that affect this population include stomach, rectum, breast and uterine or cervix cancer (Smith and Bradshaw, 2006). Lung cancer has been observed to be the leading cause of death among Hispanic men. In general, cancer contributes to 20% of deaths in this population yearly (Vega et al., 2009). It has been found that an active lifstyle and diet that contains antioxidants are cr itical in preventing the chronic illness. Another health issues affecting this population is stroke (Vega et al., 2009). This is widely caused by key factors such as smoking and high cholesterol that have been found to be prevalent among Hispanics. These factors also worsen the health issue in the population. It has been observed that another health risk facing this population is unintended accidents. This includes car accidents and fires. While these accidents impact on children and adults, teenagers have been found to be at the higher risk for these accidents. Based on the findings of a CDC report it is clear that 67

Foreseeability. Negligence and Tort Assignment Example | Topics and Well Written Essays - 3000 words

Foreseeability. Negligence and Tort - Assignment Example The essence of existence of specific relationship between parties to establish negligence claims is based on the logic that such a claim can only arise in acts and omissions relating to these elements (Cooke, 2005, p. 12). Normally, it is assumed that such claims can be levelled against a third party because such party is liable for acts or omissions that led to harm, injury, or loss. However, in some circumstances, an individual may be in specific relationship with a third party and have a duty to control the conduct of the third party so as to prevent harm, injury, or loss to the claimant (Kidner, 2006, p.25). Control over the third party includes but not limited to the following: parent and child, car owner and a drunken or incompetent driver, mental hospital and patient, parent and child, and gaoler and prisoner. The need for control over a third party is informed by the position taken by Lord Goff in Smith v Littlewoods [1987] 1 All ER 710 at 731 when analyzing the rule of mere- omissions and making considerations for the exceptions to this rule. Lord Goff argued that there are some circumstances where the courts have established affirmative action duties. One of these circumstances is that the defendant has control over a third party who has caused damage to the claimant. Control over a third party is an affirmative action that has been given rise by a number of relationships. Examples of these relationships are parent and child and employer and employee, where the defendant has an affirmative duty to prevent harm (Kidner, 2006, p. 71). Normally, there should be a chain of causation between the negligence of the defendant and the damage caused to the claimant, as decided in Rouse v Squires [1973] QB 889. In such circumstances, the third party may be held liable for the claimant’s damage. However, where the defendant has control over a third party, or in circumstances where the third party is

The Role of Social Media in Managing Customer Relationship Essay

The Role of Social Media in Managing Customer Relationship - Essay Example All strategies at social media are directed by five aspects. These main objectives which the businesses plan to achieve on the social media include becoming popular and visible to the customers, start engaging with the existing and prospect customers, acquiring media attention by engaging with bloggers and journalists, establishing a reputation which promotes word of mouth sales for the business and maximizing the overall sales of the business. All the set objectives are essential to be implemented and they become an essential tool for the business’ social media strategy success. 2.0 THE IMPORTANCE OF SOCIAL MEDIA IN MANAGING CUSTOMER RELATIONSHIP Social media is considered very important for business marketers and being a new phenomenon it is spreading widely as a business development platform. 2.1. SOCIAL MEDIA Social Media is a forum which facilitates interaction of social community and allows the sharing of various contents through different social community based applicat ions. It includes different forms which include blogs, social sites and videos etc (Kim and Ko, 2012). Gaining extensive popularity the business firms and governmental organizations have started using social media as an important communication tool. Social media based marketing requires comparatively less input and it is highly cost effective if managed properly. The claimed immense development of SM can be witnessed from the following statistics (Bosari, 2012): SM is used as a marketing platform by 94% of the businesses which have an organized marketing department. 60% of the marketers constantly devote their time in the development of the SM forum. 85% of businesses which use the SM platform have admitted that... This essay approves that since recent past messages were communicated to the public through press releases, advertisements and press conferences. Over the years, new methods and channels of communication are developed and social media is one of them. Social media is an active channel which is used for maintaining social society. Social media is considered very important for business marketers and being a new phenomenon it is spreading widely as a business development platform. This report makes a conclusion that the social community and advertising on the SM affects the consumers buying behavior. Based on the earlier discussion the customers carefully assess the ratings and reviews which have been given to the products or services this attracts the users and establishes their end buying decisions. The decision of the consumers to buy or not to buy the product is referred to as the purchase decision. From various studies it has been derived that the attitudes and the preferences of the consumers towards the Brand is detrimental to measuring the attitude of the customers. The purchase intention is based on the attitude of the customer which develops with the equity. The implications of this research clearly elaborate the significance of Social Media and its contribution in effectively managing customer relationship. From this report an assessment has been developed about the effect of Social Media on customer service, brand loyalty and purchase intention of the customers. It has been noted that worldwide social media is progressing.

Current Research Paper Example | Topics and Well Written Essays - 1000 words

Current - Research Paper Example It there for means that Eli Lilly and company is basically the bedrock or pillar of Lilly Endowment. However, Lilly Endowment remains a motivator for the pharmaceutical company, and hence it affects some of its business and management strategies. Lilly Endowment entails some community and volunteer programs in the community. It is believed that its budget is greatly financed by Eli Lilly and company and this means that the pharmaceutical company would do anything to make gain, to put in a capacity to support Eli Endowment. This could mean cutting on expenses like reduction of labor, adoption of modern and effective digital management strategies like e-human resource management (E-hrm) to reduce the number of workers hence reduce on the labor expenses among others. Furthermore, the pharmaceutical company may have to organize some workshops and seminars to encourage the beneficiaries and officials from the Lilly endowment and this could mean some cost and time as well. Some senior management team are always required to mentor the youths and women in the Lilly Endowment and this means they have to forego their core roles in the Eli Lilly and company to encourage some members of the Lilly Endowment Inc. Lilly Endowment was founded by the core owner of Eli Lilly and company and his three core values revolved around community development, education and religion among others. This means that the same principles must be incorporated in the pharmaceutical management strategy. The element of community development could be related to its CSR which entails building schools for the locals, initiating clean water projects in the community, constructing health institutions and funding certain health related projects to eradicate epidemic like HIV and TB among others. The company is known to donating food and pharmaceuticals to the less fortunate like the street homes and elderly homes

Mental illness in jail Research Paper Example | Topics and Well Written Essays - 750 words

Mental illness in jail - Research Paper Example The atmosphere in jails is unpleasant to all humans. It should be noted that people always like to lead a free life as much as possible. Barriers or restrictions in leading a free life may cause psychological trauma to all humans. Jails impose lots of restrictions and barriers upon the inmates and hence the mental health of jail inhabitants is poor compared to that of the normal people. This paper briefly analyses the reasons of mental illness in jails. Reasons of mental illness in jails The hope for leading a normal life after the release from jails is minimal for many of the inhabitants. It should be noted that prisoners never get opportunities to engage in sexual activities. Many studies have proved beyond doubt that sexual activities are necessary for the human to lead a normal life. The failure to do so may create psychological problems among prisoners. Moreover, plenty of the prisoners are of the view that it is difficult for them to get the acceptance from the society and the family members once they released from the jails. Such negative thoughts often cause mental trauma to the prisoners. The authorities on the other hand keep a negative view towards the health needs of the prisoners. â€Å"According to Human Rights Watch, deficient mental health services in prisons and jails leave prisoners under-treated or not treated at all. Prisoners with mental health problems face a shortage of qualified staff, lack of facilities and prison rules that interfere with treatment† (U.S.: Number of Mentally Ill in Prisons Quadrupled, 2006). Healthcare sector in America and Europe is facing severe shortage of qualified professionals. In fact majority of the professionals working in this sector in these countries are from overseas countries. Since prisoners are treated differently everywhere in the world, there health needs are often addressed without much sympathy or importance by the authorities. Prisoners are considered as unwanted or antisocial elements in ma ny of the societies. Such beliefs and apprehensions about prisoners often prevent the authorities from spending too much for the healthcare needs of the jail inhabitants. As a result of that, prisoners get no treatment or less treatment when they develop psychological problems. Failure to get proper treatment in time, may force prisoners to engage in violent activities and behaviors. Such violent activities may bring punishments from jail authorities. â€Å"People who suffer from mental illness need mental health interventions, not punishment for behavior that may be motivated by delusions and hallucinations† (U.S.: Number of Mentally Ill in Prisons Quadrupled, 2006). Unlike normal people, prisoners are not getting any sympathy from jail authorities even if they develop mental problems. The general view about such mental illness among prisoners is that they deserve it. Such beliefs and views prevent jail authorities in taking sincere efforts to provide adequate healthcare ser vices to the prisoners. â€Å"According to Human Rights Watch, the staggering rate or incarceration of the mentally ill is a consequence of under-funded, disorganized and fragmented community mental health services† (U.S.: Number of Mentally Ill in Prisons Quadrupled, 2006). â€Å"Once in jail, people with mental illnesses tend to stay longer, and are less likely to be placed

Does Globalization have a future Term Paper Example | Topics and Well Written Essays - 1500 words

Does Globalization have a future - Term Paper Example Globalization has the positive and negative influences and consequences. Its influences and consequences are spread across the globe. There is both optimism and concern in the future of globalization. The negative influences spread to other parts of the world and may continue to influence the society in future. In the light of this, it is important to assess the nature in which globalization processes will take course in the future. This paper highlights the future of globalization. Discussion Positive Impacts of Globalization in the Society in the Future Globalization may have facilitated market and trade integration in the recent past but there are speculations about its future. Globalization has brought implications for future mobility and migration, worldwide social inequality and technological expansion. Globalization is likely to play a huge role in determining competitive advantage in the near future. Given that previous advocates of globalization in the political and the busi ness world of advanced countries are now in deep worry, it is apparent that globalization has brought positive and negative impacts. This worry stems from the fact that globalization has been responsible for the loss of jobs and pay reductions. Moreover, globalization has created a situation in which business executives continue to enjoy high salaries at the expense of other employees (Gangopadhyay & Chatterji, 2005). Given its numerous benefits, globalization will continue to play a vital role in converging market values and creating a free trading system. In the recent past, former socialist states have made transitions to economies that are based on the market. Countries like China have developed a capitalist economy with a hybrid system that possesses socialist characteristics. Such a development has had positive impacts on the economy with China witnessing an increase in productivity in some of its main industrial sectors (Waters, 2001). Globalization has influenced cultural pr eferences and taste in a scale that will be witnessed even in the future. Most countries are making a distinct move to homogenized arts, media and popular culture with the English language becoming the main lingua franca of communication in the global front. Moreover, the use of English as the main language has been promoted by the internet and the e-mail. Globalization has had negative and positive aspects. The positive aspects are many with globalization presenting numerous opportunities. Globalization continues to change the world system in an irrevocable manner and current trends indicate that the pace of globalization is bound to continue and accelerate in the near future. The most significant trends in the recent past and presently are greater inflow and outflow of goods and services, capital, people, money, technology, ideas and information (Rivoli, 2009). Globalization continues to lead to an increase in competition on the global front. This scenario will be witnessed in the future due to numerous beneficial aspects, which increase efficiency and production. Each country is likely to rely on globalization as a means of achieving higher production levels. Recently, increase in market space and competition has led to specialization and improvement in the division of labor. Countries that have thoroughly embraced globalization have achieved economies of scale and scope,

Language Literacy and Learning Essay Example | Topics and Well Written Essays - 2500 words - 1

Language Literacy and Learning - Essay Example There are various factors that are in a position to help children develop their literacy levels. Literacy is the ability of these children to read and write without much difficulty. These practitioners deal with young children of early years in schools. The practitioners should be in a position to develop long lasting partnerships or relationships with the parents and in a multi agency context (Adekola 2007). One of the roles of the practitioner is to enhance effective interpersonal communication between him and the parents. This is because being made responsible for working in nursery schools involves one taking care of children up to a possible age of five years. The progress the children make in their early school years need to be monitored. For this to happen, then the teacher and the parents have to keep track of the kids. Young children are capable of having difficulties at the initial stages in school. This is because they had not been used to too much load. Learning to gain the required literacy levels can sometimes prove to be a tall order for them especially the young ones not interested in learning at all (Siraj 2000). Thus, the practitioner and the parents have to communicate often on the progress of the children in the nursery school. Therefore, any problem that may arise is detected early and settled. The practitioner should also ensure that there is a conversation between the parents and their children. Parents should create time for their children and not be too busy for them. If parents ensure a communication with their children, then they are able to learn a lot from those conversations. It is evident that children that are known to be sociable communicators will drive their own learning. They will be so eager for their parents to get back from work and explain to them what they have learnt in nursery school that day

African American Struggle Essay Example for Free

African American Struggle Essay The story of African immigration is unique among immigrant groups, just as the African experience in America has been exclusively essential to the course of American life. Unlike other immigrants, most Africans came to North America against their will, caught up in a cruel system of human exploitation. The treatment we endured in the United States was of a harshness hardly ever surpassed in recent history, and their role in U. S. society was contested with a rage that nearly tore the nation apart. The centuries-long battle African Americans waged for freedom, for dignity, and for full participation in American society completely transformed the nation, and shaped the world we live in today. Today, there is no aspect of life in the United States that has not been touched by the African American experience; there is no institution, custom, or daily practice that has not been influenced or remade by the efforts of African American thinkers, workers, artists, activists, and organizers. African Americans faced every form of racism, prejudice, and segregation possible. We were not allowed to eat, drink, or even sleep in the same places with white people. They had everything marked whites or colors, and that was considered segregation. If an African American were to break one of those â€Å"rules† they would suffer great pain whether mentally or physically. When segregation came to an end, blacks were still not welcome to partake in the world comfortably. We were constantly going through life feeling like a slave although freedom was granted. Affirmative Action, in the United States, was to overcome the effects of past discrimination by allocating jobs and resources to members of specific groups, such as minorities and women. The policy was implemented by federal agencies enforcing the Civil Rights Act of 1964 and two executive orders, which provided that government contractors and educational institutions receiving federal funds develop such programs. The Equal Employment Opportunities Act (1972) set up a commission to enforce plans. The establishment of racial quotas in the name of affirmative action brought charges of so-called reverse discrimination in the late 1970s. By the late 70s, however, flaws in the policy began to show up good intentions. Reverse discrimination became an issue, epitomized by the famous Bakke case in 1978. Allan Bakke, a white male, had been rejected two years in a row by a medical school that had accepted less qualified minority applicants-the school had a separate admissions policy for minorities and reserved 16 out of 100 places for minority students. The Supreme Court outlawed inflexible quota systems in affirmative action programs, which in this case had unfairly discriminated against a white applicant. In the same ruling, however, the Court upheld the legality of affirmative action.

Five Driving Forces of CSR

Five Driving Forces of CSR CSR is the positive steps an organization takes in the way it functions, to give benefits to the community, and ways in which it can return to the community from which it has taken so much to get itself established. CSR is now internationally used tool to measure and compare the firms performances economically, socially and environmentally. The idea is to build a sustainable business that benefits the market and communities. It does this by maximising the benefits given to the local people like giving them work or employment and caring for their health etc especially for those who live near the factories. It cares for the community and the people. CSR does development work like building the infrastructure like the roads so that the people also benefit on daily basis. The important drivers include- Enthusiastic self interest Investment in the society Honesty with public Increased public expectations of business by contributing to the economy Through these drivers a close loop between society is achieved and there is a better understanding between the market and labor. By CSR orginizations contribute to the physical infrastructure and social capital is seen as the primary interest. Companies keep themselves open to public; accountability to the public is reported, organizations regularly pay taxes to stabilize the society. Iot takes some burden away from the government by helping build the country. It serves the nation by developing its economy and infrastructure. These drivers use strategy to give better services. They define the inventories/ business case by analyzing the programs they approve and then charter approval is based on the service portfolio and authorization. Chartering includes the communication and the resource allocation. CSR is an important activity internationally because of the globalization. Organizations who serve globally benefits from CSR. The key driver is social investment, by engaging in public policy CSR drivers lead the companies to good leadership and ultimate good business. Through these programs there is better and closer relationship with the investors and the stakeholders. The customers, benefits a lot and the communities grow by better and growing economy. (Source: http://positive outcomes.com.au) CSR gives real business strategy. The survey made in 2002 by Ernst and Young show that about 94% of companies believe in CSR. It influences about 70% of all consumers and their purchasing decisions. Ernst and Young (environmental and sustainable services principle state) Corporate Social Responsibilty is now the basic factors that decide the consumership and their choice with the companies. The core drivers of CSR are: Growth in stakeholder exceptions. The responsibility for the supply chains. The decreasing role of the government. The pressure from the share holders. Mr. Doug Miller 1999 conducted an experimental survey on CSR. Results indicated that consumers wanted higher social and environmental goal. The dying role of the state is an another driver or CSR because of the diminishing participation of the state, the stakeholders are benefiting and their exceptions are rising. Some basic drivers of CSR include: The standard employees; companies must keep standard employee and employ them on the basic of the quality of their work. With the competition in the market it is difficult for companies because employees opt for companies that here better visibility and are working for the sustaining communities. The IBR report (International Business Report in 2008 state that they were facing employee retention and this became the main driver for CSR. According the Moller, Jam Heltand from Great Thornton, Denmark business ethics is the key factor for recruitment and retention in Denmark is tight labour market, privately held business ignoring CSR issues are facing future skills shortages that will threaten their global competiveness. Managing Cost: To be sustainable it is recommended that every company should ensure that they keep their expenses as low as possible. By good operating procedures and keeping a check on the quality the costs of the companies is examined. E.g to manage the level of the toxic gases and the greenhouse gases like carbon dioxide is a challenge. It accounts to a large cost of the country. The countries responded very positively o this driver and engaged in CSR activities. Many countries like brazil rate this drvier one of the most effective means to check the companys performance. Brand building: Companies believe that if they involve themselves in CSR it will bring fame to their companies. They will get famous and will get promoting. By involving themselves in corporate social responsibilities companies get the positive wind from the consumers. This drives the companies to work for the welfare of the people. Engaging in social work rather than a public image becomes important as the company progress and moves towards the global market. Benefits by pay the tax, the company must pay the taxes and keep its system transparent so that is comes into the public listing most companies desire to listed. Case Studies: Different companies have different activities to keep their brand names up. SAP: For public interest SAP focus on education and to keep the community involved they educate people to spread awareness and keep the children away from youth suicide. The organization facilities the communities by providing them with resources like school based life skills to stop the people from committing suicide. To support these programs Australia supports these agiences by providing staff and volunteers. Sun Microsystems: A leading sponser of musica vivas first and only prime sponser. Through making links with an IT industry it benefits musica viva by benefiting it through giving it the opportunity of networking within the corporate sector resulting in opening it to the sponsers. Musica viva get promoted as customers gain increasing awareness of its activities and performances. Musica viva achievers its objectives of taking beauty and music into the lives of ordinary Australians and bringing arts and the corporate world together. It is like a mutual benefiter. Sun gives technical knowledge and help the market to reach the musica viva and music viva provides it the chance to give the community their culture back through giving them music. IBM: To promote web based society, IBM makes and provides the training material for education of web to the senior citizens. Other citizens that have knowledge of web pass with computer knowledge. HP: HP received a gold award from community chest of Singapore for raising millions of dollars for charity in 2003. This fund raising increased the employee participation to 50%. They met their challenge by wearing gladiator costumes they set their goal of competing with other IT industry leaders to raise charity. HP won it. Microsoft: Working with the world food programs, save the children and mercy corps it provides technical development assistance through the humanitarian empowerment and response through technology. Throughout the world the organization are using technology to spread humanitarian efforts. Investor Relations: For ethical practice in CSR business the organizations good investor relations and consider it an important factor of. Among other countries Vietnam is the leading country keep that maintains good relations with its investors. It gives a lot of importance to its investors.countirs like india ,turkey etc are emerging and consider it a driving factor of success.they believe that the investors make it possible for the company to meet the varying need of the customers.some countries donot think that good investment is a main driver because some established companies can finance their own efforts.such countries include developed contries like the Usa, Singapore japan and the europeon countries.the countries donot really agree investor relation to be the major drivor of CSR.The tactics used by the leading companies to engage the public is that they do welfare programs. The use low cost programs o deliver the public goods and accumulating the needs of the public and then meeting them in the market demand. They work by reducing the cost as compared to the other companies and meeting the quality due to the competition with other companies.Economies of scope: Mostly the corporate companies try to give better products to the producer.mainly these corporate firms have an established setup of the manufacturing industry.they can supply the latest technology.this really assists them to have the ecomomies of sale and makes their chance better of saling their product at a competitive price. Due to industry and experience they have edge over other companies.this also benefits the consumers because they dont have to try another product and risk with it. External pressure from the investors and the consumers: Companies offer portfolios that shelter the social considerations. They use social and environmental policies and use it as a marketing tool. The companies study and take benefit from the market survey. Benefits come to the investors when its capital increases and they are attracting more stakeholders and not taking anything from the government by releasing its burden by contributing positively to the country and making its economy healthier. The investors donot pressurise the companies to practise CSR. They have to be convinces that CSR is a powerful tool to build a healthy economy for a country and make it rich. Social funds are minute and have to had much impact on the corporations. They can not exert pressure on the share prices and influence the organizations attitude. Social funds can then also claim that the investors have not really given them the considerations. There are no clear evidences that can claim that there are differences between the two. It is a question whether or not social funds can produce CSR outcomes. Social fund managers compete with each other to find the investors and compete to keep investment criteria thus acting like fund managers. Due to social pressure investment firms then comes with the outcomes in the industrial sector. The social fund managers also focus on demands like the ones that carry sustainability and recycling. This is termed as eco consumerism. This helps them to capture the investors. This puts the pressure on the investors and they have to act ethical and respond to the ecological demands and act as socially responsible. Consumers also help promote CSR by making the appropriate decisions by buying the product produced by the company that used the CSR practice. If the consumers pay some insurance money regularly to the CSR brands the organizations will get an incentive to work for the environment. The benefit the companies gain by CSR compels the non users to also indulge in CSR practice. Government pressure: With increasing awareness about industrial carbon footprint, all corporations and entrepreneurs of all scale are trying to configure a newer, more eco-friendly and more socially responsible setup for the overall workflow. Some corporations tend to donate to environmental and social causes hence improving their business reputation; others develop a team based on a variety of races and other social diversities hence sending a message to the consumer eventually. This entire paradigm also tends to secure a certain underwriting from related government bodies. Engagement of government to these responsibilities not only ensures a health corporate growth but also help the government to breach into the areas where its resources fall short. With a given form of a government support, corporations offer a flexible working plan to its employs and also tend to invest the available potential into areas like waste management and energy efficiency, which finally benefit the gover nment itself. So it becomes a complex loop of collaboration and shared benefit. Phenomenon of global warming has also been taken seriously by innumerable corporations, especially the ones with higher carbon footprints. Their major production decisions take into account these climatic changes and their policies are constructed around a socially and environmentally sounder vision of society. Similarly, governments (especially agrarian based societies) also endorse animal adoption- related corporate policies. Similarly bigger (first world corporations) favor various support programs for children (especially living in the third world) and there are health-related support groups as well. Apple for instance launched a complete campaign of its products dubbed Product Red to endorse African Aids victims. The corporate get the advantages from the CSR. They work to keep the society flourishing and some work to keep their names high. There are many who get benefit from the CSR: the company,the consumer, the stakeholders etc. Tax advantage: The greatest incentive for the companies working and practicing CSR is that they get exempted from the payment of tax to the government because they are already doing a lot of good social work and keeping the environment sustainable. The developing countries like India benefit a lot from it. Brazil is another country taking most from this advantage. But this also implies that the organizations company should keep transparency in their taxation and must also have standard employees. This then allows them to be public ally listed. Measuring corporate Social responsibility : It is very important to know the basics of what you are going to do. And that is how you can achieve the task. Thing is how you will know that how you have to do that. No one tells the rules and the techniques of their way of work that makes their style copied by someone which degrade them. For example if u have to prefer in two different types of working then what will you decide in the two? The company which treats with their employs harshly and give you a good product or The company which treats with their employs softly and gives you a bad product. Corporate Social Responsibility measures to apply international national regional industry local and organizational aspects. And the characteristics are no unified terminology no unified definition no defined content no overall standards. On the other hand finance is also a major problem in controlling and measuring corporate social responsibility. In different companies the financial rate is different and the techniques to control the financial issues are different so the responsibility of measuring varies on finance of the company if the finance is controlled and used accurately will do better job then the company with the bad or uncontrolled finances. To control the finances of the company one should see the expenses of the company and use the expenses in a rite way at rite time. The way one could manage the finance of a company is my announcing the social corporate responsibility investments. It also got some problems in it different companies have different criteria of their own so every company use their own aspects in making of social corporate responsibility investments. To balance and control the financial reports audit is used to manage the accounts of the company and to check the finances of the company. An d to make the balance between two companies one should give some rules on which the company should have to give the answers about certain questions which can balance the two companies n make then work in the same criteria. And also understand the way of increasing their work objective to get the firm run in a better way. That is how a company or a firm or industry can understand that what is the need of the people and what are the requirements of the people and what they have to do or work on to get the required results. Every company will have to see whether they are performing well in their field or not whether they are giving the fine results to the people or not or whether these companies are satisfying everyone including themselves. Big firms and industries have to see that they must not be polluting the environment which is the biggest problem in industrial zone now a day. To manage all the things accurately the measuring corporate social responsibilities have to work in on it hard. To balance the way of working and the importance of work variably that what type of work needs more importance n what need lesser so that the result would be overall balanced and relatively equal to all others. Check on the managing the things done by the other companies that what are they doing and how are they doing the aspect of their work as relevant to the other companies. To see the equilateral input and output of the company as compared to the other company. The advantages of indulging in CSR: Economies of scope: It means that overall the production price for the company can decrease if they increase the number of products produces that have similar raw material. Using the some company name they can come up with various goods and services. They can also work in collaborations with other firms that produce similar products, and site near the source which manufactures the product. This is achieving the economies of scope. Economies of scope are cost advantage because instead of providing a single product and polishing it and making it better and special they can increase their output. Economy of scope can also exist if the one company makes various products under the same name with good quality and lower price than a group of separate firms each producing a single product. Economies of scope can be achieved when one input can be used to generate more variety outputs. This reduces the overall cast. They exist in home healthcare, telecommunication etc. e.g the research team of one company is capable of researching on a number of products ,their team work can cut down the cost by producing a number of products. Most of the corporate companies that have established their companies can offer better sale and advantage to the producers because they have an established setup (factories, technology, communication, transportation etc.). to help produce various products. They are able to give the products cheaper than the others with a good quality as compared to the ones who have stared their business and lack the experience. The companies with experience as able to make best use of the raw material at less price and during the production phase they waste little energy. They will have better graphics due to the skilled labour and consumer study and better technology for the packaging as well. They save a lot of money at the production stage and then they can pass some benefit to the users and buyers.

Efficiency Rationales For Vertical Restraints Economics Essay

Efficiency Rationales For Vertical Restraints Economics Essay INTRODUCTION Competition law history shows that since the early 70s, many economists have developed a more thorough theoretical and empirical knowledge into the workings of vertical restraints. The new theories are often rooted in principal-agent theory, where the supplier is the principal and the distributor is the agent, and vertical contracts are used to align incentives to resolve information asymmetries between the two. (Niels, G, Jenkins, H and Kavanagh, J, 2011). VERTICAL RESTRAINTS In nearly all markets across the world, products are made in different stages and manufacturers do not sell their products directly to the final consumer but via intermediaries, distributors, wholesalers, retailers etc. The treatment of vertical agreements under competition law is different when compared to horizontal agreements. When goods and services are complements, price cuts cause an opposite effect.  [1]  Price cuts by one company will tend to stimulate demand for complementary products. This effect is again an external effect, and the price-cutting company will normally not take it into account. Thus, each firm has an interest in seeing price cuts by suppliers of complementary products. A joint profit-maximizing agreement between complementary firms will then seek to internalize the price externalities and lead to price reduction. This is exactly in the interest of the consumers. As a result, an agreement entered into by providers of complementary products is unlikely to be bad for welfare.  [2]   According to M.Motta (2004) some of the most common examples of vertical restraints are: Non-linear pricing. Quantity discounts Resale Price Maintenance (RPM) Quantity fixing. Exclusivity clauses EFFICIENCY RATIONALES FOR VERTICAL RESTRAINTS It is recognized that vertical restraints promote non-price competition and improved quality of services. When a firm has no or limited market power it will try to increase its gains by optimizing its processes. According to the EU Commission Notice: Guidelines on Vertical Restraints (2000/ C 291/01) In a number of situations vertical restraints may be helpful in this respect since the usual arms length dealings between supplier and buyer, determining only price and quantity of a certain transaction, can lead to a sub-optimal level of investments and sales. In a business environment producers would usually benefit from strong competition among the retailers. Therefore any restrictions imposed must have as a rationale- efficiency motives. The most common pro-competitive explanations are: Elimination of double marginalization: If a product has to go through many intermediaries before reaching the final consumer, the mark-ups imposed by each on top of the costs may result in excessive pricing. Double marginalization problem can be overcome by vertical integration or through vertical agreements (a looser form) as well as by means of some clauses, such as RPM or two-part tariffs. Another important justification revolves around the free rider problem which is of two-types- rival suppliers and rival distributors. Retailers might have low incentive to invest in services, as these are difficult to fully appropriate. Others may free ride on a full-service retailers effort to increase demand. As a result, without restrictive clauses, there will be under-provision of services, to the detriment of consumers. Secondly, in order to increase the demand, producers may be willing to invest in the retailers services such as training etcà ¢Ã¢â€š ¬Ã‚ ¦. However, this incentive would be removed by the possibility that other producers enjoy the positive spillover from this investment. Exclusive dealing can counteract this concern. The hold-up problem. When there are client-specific investments to be made by either the supplier or the buyer, such as in special equipment or training. The investor may not commit the necessary investments before particular supply arrangements are fixed. European Commission. Commission Notice: Guidelines on Vertical Restraints. Brussels. SEC (2010) 411. Alleviation of commitment problem: when a manufacturer holds market power and can sell a specific input to more retailers, it cannot credibly commit not to renegotiate the contract once it has already been signed. Due to this, the manufacturer cannot fully enjoy the market power unless some contractual clauses make the commitment credible. Finally, other efficiency motives of vertical restraints exist such as economies of scale in distribution, reduction in transaction costs, capital market imperfections, increasing brand image, uniformity and quality standardization. In essence, the economically sound presumption is that vertical restraints are efficiency-enhancing, may enhance inter-brand competition or foster the relationship-specific investments and help the development of new markets. In addition, vertical restraints may thus result in a reduction in prices, increase in demand and higher consumer welfare effects. INTERBRAND VERSUS INTRABRAND COMPETITION Generally, when there is substantial market power at the level of the supplier or the buyer even if at both levels, vertical agreements will likely to raise competition concern. It is important at this juncture to make explicit the distinction between interbrand and intrabrand competition. Interbrand competition is between suppliers selling different brands of goods of similar kind. This means interbrand competition takes place within the relevant market. On the other hand, intrabrand competition (including price competition) is between retailers selling the same brand of a product. Interbrand competition, rather than intrabrand competition, is the primary focus of antitrust law  [3]  and the correlation between intrabrand and interbrand competition forms the basis for decisions in respect of the lessening of both. The protection of interbrand and intrabrand becomes vital when there is inadequate interbrand competition. In the Research Handbook on International Competition Law 2012, pg 431, (Dobson, Paul W. Waterson, Michael, 2007) stated that in cases where the interbrand competition in the market is not as strong, intrabrand competition might become more important because intrabrand competition can reintroduce the loss of competitive pressure from other brands. Taking into account intrabrand and interbrand competition is important to determine the impact of vertical restraints on competition. In certain scenario, introducing vertical restraints can be a means to dilute competition upstream between manufacturers that do not compete directly face to face but through their retailers. Furthermore, as interbrand and intrabrand rivalry intensifies, all prices (regardless of supply arrangements) fall towards marginal costs. POTENTIAL HARM TO COMPETITION Whish, R and Bailey, D (2012) outlines four possible negative effects arising from vertical restraints under EU law: Anti-competitive foreclosure of other suppliers or buyers by raising barriers to entry. Softening of competition between the supplier and its competitors and/or facilitation of both explicit and tacit collusion, often referred to as a reduction of interbrand competition. Softening of competition between the buyer and its competitors and/or facilitation of collusion, commonly referred to as a reduction of intra-brand competition between distributors of the same brand. The creation of obstacles to market integration. The above negative effects may result from various vertical restraints. The negative effects on competition will be analyzed mainly concentrating on two groups for the purpose of this assignment. Single branding are those agreements which have as their core the inducement of the buyer to concentrate orders for a particular type of product with one supplier. The four main negative effects on competition and interbrand competition are (1) other suppliers in that market cannot sell to the particular buyers and this may lead to foreclosure of the market or, in the case of tying, to foreclosure of the market for the tied product, (2) it makes market shares more rigid and this may help collusion when applied by several suppliers, (3) as far as the distribution of final goods is concerned, the particular retailers will only sell one brand and there will therefore be no interbrand competition on their shops (no in-store competition) (4) in the case of tying ,the buyer may pay a higher price for the tied product. EU Commission Notice: Guidelines on Vertical Restraints (2000/ C 291/01) Limited distribution is those agreements which have as their core that the manufacturer sells to one or a limited number of buyers. There are three main negative effects on competition: (1) certain buyers within that market can no longer buy from that particular supplier, and this may lead in particular in the case of exclusive supply, to foreclosure of the purchase market, (2) when most or all of the competing suppliers limit the number of retailers, this may facilitate collusion, either at the distributors level or at the suppliers level, and (3) since fewer distributors will offer the product it will also lead to a reduction of intra-brand competition. In the case instance of wide exclusive territories or exclusive customer allocation the result may be total elimination of intra-brand competition. This reduction of intra-brand competition can in turn lead to a weakening of interbrand competition. EU Commission Notice: Guidelines on Vertical Restraints (2000/ C 291/01) Entry deterrence: one of the most obvious concerns is represented by the possibility that vertical restrictions are strategically used to deter entry in either level of the chain, by foreclosing access to inputs or to customers and in the long run they can be used to raise significant barriers to entry if competition is not already substantial. Under Bertrand competition, downstream manufacturers can strategically use some vertical clauses to encourage retailers to behave in a less aggressive way and reap a higher profit. Exclusive arrangements are generally worse for competition than non-exclusive arrangements. In essence, the potential for anticompetitive outcomes depends upon factors such as the market power of the firms involved, the presence of a minimum scale to cover fixed costs, the share of downstream market covered by the restraints and the nature of competition downstream. CONCLUSION The fact that vertical agreements are agreements concluded between companies in a vertical relationship suggests that they can often be regarded as positive. However, economic literatures on vertical restraints have shown both pro and anti-competitive effects. Both price and non-price may either increase or decrease economic welfare: the crucial importance is not the restraints used but the context in which it is used and the goal that it is supposed to achieve. The EU Commission has observed that market structure plays an important role in determining the impact of vertical restraints: The fiercer is interbrand competition, the more likely are the pro-competitive and efficiency effects to outweigh any anti-competitive effects of vertical restraints. Anti-competitive effects are only likely where interbrand competition is weak and there are barriers to entry at either producer or distributor level. In addition it is recognised that contracts in the distribution chain reduce transaction costs, and allow the potential efficiencies in distribution to be realised. In contrast, there are cases where vertical restraints raise barriers to entry or further dampen horizontal competition in oligopolistic markets.  [4]   In addition, EU Regulation 2790/1999 recognized the importance of market power in establishing whether or not vertical restraints can have important anti-competitive effects. As per the OECD: Joint Group on Trade and Competition Paper, the efficiency enhancing effect and benefit to consumers from vertical restraints is likely to dominate with the exception of vertical restraints being used to facilitate collusion, it is highly improbable that such restraints will have net anti-competitive effects unless there is either: market power on at least one level in the market or the restraint, either on its own or in concert with other vertical restraints, has the power to exclude or disadvantage a significant number of competitors anti-competitive effects are only likely where interbrand competition is weak and there are barriers to entry, (d) causing foreclosure of competitors. Accordingly, the approach taken by many competition authorities on vertical restraints is a careful case by case analysis. . BIBLIOGRAPHIES/REFERENCES Niels, G, Jenkins, H and Kavanagh, J.: Economics for Competition Lawyers (Oxford University Press, 2011). Motta, M, Competition Policy: Theory and Practice (Cambridge University Press, 2004) Whish, R and Bailey, D (2012). Competition Law. 7th edn. Oxford University Press. Swedish Competition Authority. 2008. The pros and cons of vertical restraints. ISBN 978-91-88566-44-7 http://www.konkurrensverket.se/upload/Filer/Trycksaker/Rapporter/ProsCons/rap_pros_and_cons_vertical_restraints.pdf [Accessed 10/02/2013] D.Harbord and N-H von der Fehr. The Law and Economics of Vertical Restraints: An Overview. (December 10, 2007) http://www.market-analysis.co.uk/PDF/Reports/Vertical%20Restraints_%2010December07.pdf [Accessed 10/02/2013] V. Verouden, Vertical Agreements: Motivation and Impact, in 3 ISSUES IN COMPETITION LAW AND POLICY 1813 (ABA Section of Antitrust Law 2008). Chapter 72. http://ec.europa.eu/dgs/competition/economist/vertical_agreements.pdf [Accessed 07/02/2013] D. Geradin and C M da Silva Pereira Neto. FOR A RIGOROUS EFFECTS-BASED ANALYSIS OF VERTICAL RESTRAINTS ADOPTED BY DOMINANT FIRMS: AN ANALYSIS OF THE EU AND BRAZILIAN COMPETITION LAW. June 2012 http://www.cedes.org.br/inscricao/pdf/final-study-on-vertical-restraints-final-clean.pdf [Accessed on 05/02/2013] F Lafontaine and M Slade. Exclusive Contracts and Vertical Restraints: Empirical Evidence and Public Policy, (Journal of Economic Literature classification numbers: L42, L81), September 2005. http://www2.warwick.ac.uk/fac/soc/economics/staff/academic/slade/wp/ecsept2005.pdf [Accessed on 05/02/2013] C Berkouk and I Masiero. The evolution of the legal assessment of vertical restraints in European and US antitrust law. Master in Competition and Market Regulation 2010/11. http://www20.gencat.cat/docs/economia/80_ACCO/Documents/Arxius/Tesines%20BGSE/03.evolution_vertical_restraints_us_europe.pdf [Accessed on 05/02/2013] Competition Commission. GUIDELINES FOR MARKET INVESTIGATIONS. Their role, assessment, remedies and procedures, CC3 (Revised). June 2012 http://www.competitioncommission.org.uk/assets/competitioncommission/docs/2012/consultations/market_guidlines_main_text.pdf [Accessed on 02/02/2013] William F. Baxter. The Viability of Vertical Restraints Doctrine, 75 Cal. L. Rev. 933 (1987). http://scholarship.law.berkeley.edu/cgi/viewcontent.cgi?article=1939context=californialawreviewsei-redir=1referer=http%3A%2F%2Fwww.google.sc%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3Dvertical%2Brestraints%2Bcannot%2Bharm%2Bcompetition%2Bbecause%2Bthey%2Bare%2Bagreements%2Bbetween%2Bcomplementary%2Bproducts%26source%3Dweb%26cd%3D39%26cad%3Drja%26ved%3D0CFUQFjAIOB4%26url%3Dhttp%253A%252F%252Fscholarship.law.berkeley.edu%252Fcgi%252Fviewcontent.cgi%253Farticle%253D1939%2526context%253Dcalifornialawreview%26ei%3DgL8YUYMpgamEB9H2gYAG%26usg%3DAFQjCNFXuKgSEABvJvAEdfAFxvC0WBinGg%26bvm%3Dbv.42080656%2Cd.d2k#search=%22vertical%20restraints%20cannot%20harm%20competition%20because%20agreements%20between%20complementary%20products%22 [Accessed on 02/02/2013] Verouden, V. (2003), Vertical agreements and Article 81(1) EC: The evolving role of economic analysis, Antitrust Law Journal, 71: 525-75. http://www.jstor.org/discover/10.2307/40843595?uid=3738968uid=2uid=4sid=21101826877577 [Accessed on 18/02/2013] P Dobson and M Waterson. Vertical restraints and competition policy. (Office of Fair Trading, Research Paper 12, 1996) http://www.oft.gov.uk/shared_oft/reports/comp_policy/oft177.pdf [Accessed on 13/02/2013] Organisation for Economic Co-operation and Development (OECD). Joint Group on Trade and Competition. COMPETITION AND TRADE EFFECTS OF VERTICAL RESTRAINTS. COM/DAFFE/CLP/TD(99)54 http://search.oecd.org/officialdocuments/displaydocumentpdf/?doclanguage=encote=com/daffe/clp/td(99)54 [Accessed on 13/02/2013] G Tan. The Economic Theory of Vertical Restraints. (Report prepared for the Competition Bureau, Canada). Department of Economics, University of British Columbia. October 9, 2001. http://www-bcf.usc.edu/~guofutan/research/vertical.pdf [Accessed on 13/02/2013] Ezrachi. A. Research Handbook on International Competition Law. (2012). Edward Elgar Publishing Ltd. ISBN: 978 085793 4796. http://books.google.sc/books?id=mH5tU2g_-cgCpg=PA431lpg=PA431dq=the+importance+of+the+distinction+between+interbrand+and+intrabrand+competitionsource=blots=iaL78pSpGfsig=iEpLZdBweIkVyzI-GPvhRk-gpbQhl=crssa=Xei=6hFIUcq8F8T1sgajpIDIBAved=0CDMQ6AEwAg#v=onepageq=the%20importance%20of%20the%20distinction%20between%20interbrand%20and%20intrabrand%20competitionf=false [Accessed on 19/03/2012] Odie Strydom, Intrabrand competitive analysis in South Africa: Get the economics right http://www.compcom.co.za/assets/Uploads/events/10-year-review/parallel-4b/Odie-Strydom-Competition-Conference.pdf [Accessed on 19/03/2012] Glynn, D (2012). Vertical Restraints and Cartel. Postgraduate Diploma/Masters in Economics for Competition Law, 2012/13, Kings College London. Rey, P and Verge, T. The Economics of Vertical Restraints. (Paper prepared for the conference on Advances of the Economics of Competition Law in Rome). March 2005 http://www.economics.soton.ac.uk/staff/verge/Verticals.pdf. [Accessed on 13/02/2013] European Commission. Commission Notice: Guidelines on Vertical Restraints. Brussels. SEC (2010) 411. http://ec.europa.eu/competition/antitrust/legislation/guidelines_vertical_en.pdf. [Accessed on 13/02/2013] Official Journal of the European Communities. (Information). COMMISSION. COMMISSION NOTICE. Guidelines on Vertical Restraints. (2000/C 291/01) http://www.hartpub.co.uk/updates/Korah/vert-restr.pdf [Accessed on 13/02/2013] Massey, P.COMPETITION AUTHORITY. DISCUSSION PAPER No. 4. The Treatment of Vertical Restraints under Competition Law. May 1998. http://www.tca.ie/images/uploaded/documents/Discussion_Paper_4.pdf [Accessed on 15/02/2013] Vertical Restraints and Vertical Mergers. Chapter 6. February 14, 2003. http://www.mef.gub.uy/competencia/documentos/cap6.pdf [Accessed on 15/02/2013] Green Paper on Vertical Restraints in EC Competition Policy. http://europa.eu/documents/comm/green_papers/pdf/com96_721_en.pdf [Accessed on 15/02/2013] Raychaudhuri, T. Vertical Restraints in Competition Law: The need to strike the right balance between regulation and competition. NUJS Law Review. 4 NUJS L. Rev.609 (2011). October December 2011. http://www.manupatra.co.in/newsline/articles/Upload/6097B1F7-1176-43FB-9769-431909913298.pdf [Accessed on 15/02/2013]

Shiloh Essay example -- essays papers

Shiloh After Shiloh the South would never smile again. Known originally as the Battle of Pittsburg Landing, The Battle of Shiloh was the bloodiest battle fought in North America up to that time. Pittsburg Landing was an area from where the Yankees planned to attack the Confederates who had moved from Fort Donelson to Corinth, Mississippi. The North was commanded by General Ulysses S. Grant and the South by General Albert Sydney Johnston. The Union army was taken by surprise the first day when the Confederate Army unexpectedly attacked, but after Union reinforcements arrived the fighting virtually ended in a tie. Lasting for two days, April 6 and 7 of 1862, casualties for both sides exceeded 20,000. The Battle of Shiloh was a message to both the North and South that the Civil War was for real. General Grant was anxious to maintain the momentum of his victory at Fort Donelson. His army had moved up to a port on the Tennessee River called Pittsburg Landing in preparation for an attack on Corinth, Mississippi, where the Confederate troops were located. General Halleck, Western U.S. Army commander, had ordered Grant to stay put and wait for reinforcements. Grant had given command of the Pittsburg Landing encampment to General William T. Sherman while he waited at his camp in Savannah, Tennessee. (1) At Corinth, Confederate Generals Albert Sydney Johnston and P.G.T. Beauregard worked feverishly to ready the 40,000 plus troops there for an attack on the Union Army at Pittsburg Landing before U.S. Army General Buell and reinforcements could arrive from Nashville. The officers appointed as corps commanders for the South were Major General John Breckinridge, Major General William J. Hardee, Major General Braxton Bragg, and Major General Leonidas Polk. The South headed for Pittsburg Landing on April 4, 1862 but because of several delays the attack was postponed until April 6. The Battle of Shiloh began early the morning of April 6. Johnston’s men burst out of the woods so early that Union soldiers came out of their tents to fight. The Confederate army drove the Yankees back eight miles that day. One area that was especially troublesome for the South was nicknamed the Hornet’s Nest and was commanded by Union General Prentiss. The area was a sunken road that Federal troops rallied behind and mowed down wave after wave of Rebel attackers until General ... ...fternoon of April 7. "It was now, however, only about one o’clock†¦and Buell’s fresh men numbering 30,000 in all were still coming in. Gen. Beauregard knew there was a limit to human endurance†¦and after proper consideration, thought it wise to retire" (New Orleans, Times-Picayune, 1862). The Confederate Army retreated to Corinth. The Union Army didn’t follow them and was glad to see them go.(5) After the Battle of Shiloh both sides reported that the war would be long and drawn out. When asked, after he was captured, if he thought Shiloh would lead to peace, General Prentiss stated "Never, till the Union is restored. If we do not whip you with the men we have, we will bring more (New Orleans, Times-Picayune, 1862). Though the price of battle at Pittsburg Landing was high for both sides, it was only the beginning of the destructiveness that lay ahead. WORKS CITED Crist, Lynda Lasswell 1995. The Papers of Jefferson Davis. Louisiana State University Press. Volume VIII. Moore, Frank 1865. The Rebellion Record. Arno Press. Volume XXII. H.P. Special Correspondant, "The Battle of Shiloh." April 11, 1862. New Orleans The Times-Picayune. Volume XXVI Number 65.

Global Warming and Greenhouse Gases Essay -- Climate Change, Greenhous

Global Warming and Greenhouse Gases The earth’s climate is predicted to change because human activities are altering the chemical composition of the atmosphere through the buildup of greenhouse gases –– primarily carbon dioxide, methane, and nitrous oxide. The heat-trapping property of these gases is undisputed. Although uncertainty exists about exactly how earth’’s climate responds to these gases, global temperatures are rising. Go to the Emissions section for much more on greenhouse gases. Energy from the sun drives the earth’’s weather and climate, and heats the earth’’s surface; in turn, the earth radiates energy back into space. Atmospheric greenhouse gases (water vapor, carbon dioxide, and other gases) trap some of the outgoing energy, retaining heat somewhat like the glass panels of a greenhouse. Without this natural â€Å"â€Å"greenhouse effect,†Ã¢â‚¬  temperatures would be much lower than they are now, and life as known today would not be possible. Instead, thanks to greenhouse gases, the earth’’s average temperature is a more hospitable 60 °ÃŒÅ F. However, problems may arise when the atmospheric concentration of greenhouse gases increases. Since the beginning of the industrial revolution, atmospheric concentrations of carbon dioxide have increased nearly 30%, methane concentrations have more than doubled, and nitrous oxide concentrations have risen by about 15%. These increases have enhanced the heat-trapping capability of the earth’’s atmosphere. Sulfate aerosols, a...

Lord Byron’s Darkness Essay -- essays papers

Lord Byron’s â€Å"Darkness† Lord Byron’s â€Å"Darkness† illustrates a dark and pessimistic outlook for the world as we know it. The world loses all sense of hope and is left with only despair and darkness after the loss of the provider of thought and hope-sunlight. With the extinction of sunlight comes the destruction of social classes due to inevitable fear of death, and, as a result, all that is left is chaos. The psychological mind drastically changes its mannerisms and mode of thinking when faced with life and death situations. In the solitude of pitch-black infinite space, â€Å"men forgot their passions†-all values were lost, hopes and goals were put on hold, and only darkness existed. A world living in darkness was forced to displace its social classes and live one in utter darkness. All ...

Vitasoy †Sparkling Soy Milk

VITASOY – Sparkling soy milk †¢ Executive summary †¢ Background of Studies †¢ Environmental scanning †¢ Advertising and Promotion strategies/ tactics †¢ Conclusion †¢ Reference †¢ Appendices †¢ Executive summary †¢ Background of Studies In 1940, Vitasoy was established by Dr K. S. Lo in Hong Kong. Soya bean is the main source of protein for Chinese people for 4,000 years. Mr. Lo brought this big idea to Hong Kong market, he began to sell his Soya bean milk from delivery in fresh to customers’ homes on bicycle, expanded his business to retail outlets after the World War. Nowadays, VITASOY group’s products sell in over 40 markets around the world and become the international organization which is standards in quality and innovative products. Vitasoy’s key product is soybean drink and tofu, which is nutritious and high-protein healthy for people. Vitasoy was built-up nearly 70 years, it is still the one of the most famous local trademark beyond Hong Kong, through the high quality, the great tasting, healthy and sold at affordable price, those are the factors why Vitasoy is successful its unique selling proposition. The industry uniqueness: 1. Brand loyalty Through nearly 70 years, Vitasoy is still a leader in the industry in Hong Kong 2. 3 main competitors HI-C Ribena Yeo’s 3. Affordable price For wide customer segment (e. g. student, adult, elders) †¢ Environmental scanning 1. Conduct Situation Analysis Vitasoy is the biggest supplier of the soymilk market in Hong Kong. According to Mingpao Finance (2008/08/04), she has 75% of the market share of the soymilk in HK, 50% of Shenzhen & Guangzhou, 35% of Australia & New Zealand. The most traditional & strong brand the soymilk product in Hong Kong which is Vitasoy, because she is carrying out her business 69 years in Hong Kong, so everyone knows as her. Although she is much advantage for business in HK, she still needs to care a few points, quality of the soymilk. In 1996, after the incident of soymilk taste deterioration, Vitasoy had a bad reputation for her branding and lost HKD 60,000,000 profit. Nowadays, customers advocate the health food, soy bean of soymilk is an organic food without artificial preservatives, genetically-modified (GM) foods. This is the biggest business opportunity for Vitasoy, so she begins the overseas business, like Australia and New Zealand, that she has a good return. On the other through, when the similar product like milk occur problems, soymilk will get the extra profit. It’s a fact, when last year, the main land China happen the poison milk, at the same time, the soymilk get the great sales, it increase 56% for the total sales. However, the opportunity brought a threat of competitors, like Yeo’s and Coca Cola. The largest competitor, Coca Cola has much capital to attack the soymilk market. Vitasoy cannot bear this risk, so she needs to be a pioneer for the overseas and the Mainland China market, to make the strong subtraction for the future expansion 2. ) Conduct a customer analysis Up to 31 March 2009, the major sales market of Vitasoy is Hong Kong and Macau, which carries 53% of total sale amount. The second market is Mainland China, which is 20%. Other markets are Australia, Zealand, North America and Singapore. All these markets are growing gradually. In the recent years, Vitasoy is keen on launching different varieties and promoting benefits of soy to customers who concern their health. Such strategies widen the customer groups to all ages as well as both genders. It raised Vitasoy’s sales growth and market share. Besides, the Group’s tuck shop business and catering business also recorded a healthy contribution growth. From the Vitasoy products, most of our customers (44%) choose soymilk while 20% select Lemon tea products. In September 2008, mass alertness to the safety of dairy milk was awakened by the outbreak of the melamine issue. Because of similarity between dairy milk and soymilk, soymilk of Vitasoy became a popular alternative for customers. Vitasoy is enjoying good reputation and good quality image among Hong Kong people. Apart from Vitasoy’s existing customer, we have to explore more potient customers to increase the market share. Further to the information from the Census and Statistics Department in Hong Kong 2008, there are more females (52. 7%) than males (47. 3%). In the demographic characteristics, the largest age group is 35-64 year old (64. 6%) The second large age group is 0-14 year old (12. 2%). We will base on these statistics for product development. 3. ) Conduct a product analysis Vitasoy is a kind of well-known soymilk in Hong Kong. Despite it is a traditional product among people, new product is required to release in order to sustain the market share. The new product is called â€Å"Sparkling soy milk† which will be one of the beverages in line with Vitasoy series that will be released in mid-November 2009. This exclusive product is limited to be sold during this Christmas season. Overview the product: ? Using soymilk as basis ? Nutrient healthy product that is featured with the most low saturated fat and abundant protein ? Using a plastic bottle as a container ? Selling it for both cool and hot option ? Adding â€Å"Konjac† inside the soymilk Shake it at least 10 times before drinking ? Not only can drink it, even can chew it ? Printed with dark in glow snow pattern that will glow white at night ? A heat sensitive feature. After holding it for a while, it will then change into other color. It is created by using thermal color ink This product is especially suitable for children, teenager. Tradit ionally, adult and elder has been chronically drinking soymilk that they are treated as basic advantage. 4. Conduct a competitor analysis Even Vitasoy is the one of the largest soymilk companies, but there are many companies intend to replace its position. After our observation, we can divide their competitors in three parts: Direct competitor, indirect competitor and Potential competitor. HI-C is the main direct competitor. HI-C has developed several soymilk products to against Vitasoy, HI-C is the second line of Coca-Cola in Hong Kong, which enjoys a huge resource backup against Vitasoy. Melon Flavored Soymilk is the most favorable product of HI-C. As Vitasoy has already existed in this market for 50 years, and became a household brand, so HI-C is still hard to replace Vitasoy’s position in Hong Kong. Ribena is one of the indirect competitors for Vitasoy. Nowadays, Hong Kong people always care their health as the first priority and Ribena provided a high quality drink which offers delicious blackcurrant taste and it provides with a rich Vitamin C, it is very powerful for the customer to choose their product according to the healthiness. Although Vitasoy’s soymilk also provides a health drink to people, but as customers haven’t the brand loyalty for every product, so Ribena should be the big challenge for Vitasoy. Yeo’s should be the potential competitor for Vitasoy. Although their sales amount still cannot threaten in the market, but Yeo’s always develop new product like black soymilk, green bean soymilk etc. And their main product is organic soymilk, this can attract more and more people to buy their products, so we list them to the potential competitor with Vitasoy. 5. ) Justify the customer segment, targeting and positioning strategies In accordance with the data of customer analysis, we target the group of children, teenagers and family for our new product as they are in the large popluation. Our new product is named as â€Å"sparkling soy milk†. It is Vitasoy soybean milk with Konjac, which increases the elements of nutrient. And will shake it before consumption. Customers can make fun with such drink into the boring life. As we know, in Hong Kong, females are in the majority. The product appearance will increase their purchasing interest. In order to catch the attention of female customers, the drink will be dressed up with glow-in-dark snow pattern and heat sensitive feature on the packaging, which will have festival atmosphere and romantic feeling. In fact, the drink packaging is also giving the warm and cheerful outlook to attract family group for purchase. The drink consists of two sizes, 330ml and 500ml in volumes, which provide options to different consumers. During the promotion, we will use both â€Å"above the line† and â€Å"below the line† strategies. For the â€Å"above the line† strategies, Road Show and MTR advertisement are our first launch. We will also introduce the drink to customers via internet, for instance, Facebook and Yahoo website, together with advertisements on teenagers’ magazine. For the â€Å"below the line† strategies, we will put the promotional materials such as store banner and promotional corner on the store to draw the ustomers’ attention. Besides, we will distribute the free sample at the density of crowd districts, Causeway Bay, Mong Kok, to let the popular taste our product. We will contact primary and secondary schools to offer the promotional purchase of our new product with special discount. Compared with our other products and other similar drinks in the m arket, we will suggest selling the new drink at HKD 4. 50 per bottle (for small one) and HKD 6. 50 per bottle (for large one). Consumers can get the drinks from supermarkets, 7-Eleven, Circle K and other self consumption machine. These places can let our products to get reach of consumers at anytime and anywhere. It is much suitable for busy people in Hong Kong. †¢ Advertising and Promotion strategies/ tactics 1. Identify the overall branding strategies Base on the result of the environmental scanning, we find that our target customers will be children and teenagers. And our product is a funny health drink. For the overall branding strategies, we will keep the original and add a little factor for the brand, Creative and Funny. Vitasoy the brand is very strong in HK, so we don’t need promo the brand with great exertion. On the other hand, the other factor make Vitasoy success is creative, but we haven’t used the promo before. So this time, we will use a great exertion for the creative and remind the customers the soymilk is the health drinks. Our new product will show how funny of the brand. Therefore, there are three main points for current branding strategies, Health, Funny and Creative. First, Health – we will through the about the line thematic to remind customers, when you drink Vitasoy soymilk, the how many advantages for you health that you will get. Second, Funny – we will through the about the line tactical (dispatch sample) and below the line thematic (POS display) to education the consumer how to use and how to have fun from the product. Third, Creative – we will through the new product to stick out Vitasoy always is a creative brand. It will bring a message to the consumers, that’s soymilk not only for health, it’s can be fun, an ornament and the order usage when you make more creative. 2. The system approach of communication strategies The concept of marketing communication planning which recognizes the value of an all-inclusive plan that measures the strategic roles of variety of communication disciplines (general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity, consistency, and maximum communication impact. Clarity means clearness of appearance. Our product has a clear message to all customer which is â€Å"Health†, â€Å"Warm† & â€Å"Have Fun†. In all advertising, we will base on these three messages to promote to the customer how the drink is healthy, why you will feel warm and how you can have fun in this. Consistency means being in conformity with a set of rules, guidelines or policies. Since Vitasoy was born, their name, logo, mission was keep for 50 years. Because of these consistency factors, Vitasoy can keep their name in every people mind. On the other hand, the drink will promote to a limited period product in the last season, but we will still promote this drink which without the dressed up with glow-in-dark snow pattern and heat sensitive feature on the packaging after this period. We will promote this drink which base on the healthy when the soymilk plus Konjac. Therefore, the package will different, very normal. Maximum communication impact which gives the customer a profound impact by the products or advertising. As our product will be dressed up with glow-in-dark snow pattern and heat sensitive feature on the packaging, which does not have any other similar product in the market and it is a limited product in the last season, so we think this is most impactful to the customer. Through the advertising, we can achieve to attract the consumer to buy our product. â€Å"Pull† & â€Å"Push† are the two promotional strategies in our advertising. Pull is the promotional strategy which a new product is heavily advertised before its retail and boost up the demand which draws customers attention into the retail stores. As one of our target groups is teenagers, we will hire some model and send them to Mong Kok, Tsim Sha Tsui, and Causeway Bay etc which the teenagers always go shopping and dining in these places. The models will present them a present which include a sample of our new product and a leaflet to introduce. In addition, we also promote our product in Road Show and MTR advertisements are our first launch. The advertising agency can always broadcasts the advertising in the golden hour which the most audience watch the television or listening the radio. We will make a 20 second advertising and play it in Roadshow and posters in every MTR station because there are more than million people travel bus and MTR every day. We will also introduce the drink to customers via internet such as Facebook and Yahoo website, together with advertisements on teenagers’ magazine. Because there are over million people watch these media every day, so the message can always recall. On the other hand, we will setup promotional counters in the mainly supermarket, because many housewives go to the supermarket everyday and they always go with their children, so they can taste and feel our product together. Also, we will promote the drink in primary school and give free samples to the students. This strategy calls â€Å"Point of Sell†. According to these promotions, we can also call this as â€Å"Above the line† which is a promotional method, included all media, and is under controlled by the client. This can have a long term effective to boost up the customers’ attention. Push strategy which is through the difference channels with a product that customer will be attracted by the advertising and other factors such as rebates. Push strategy also like â€Å"Below the line† strategy which is through the media like sales promotion, banner etc. We will setup some banner and promotional corner in the stores to attract the customers’ attention. 3. The advertising and promotion program elements It divides into 3 major communication objectives to customers: – Health – Warm – Have fun Health It is aimed to present a health image to customers that it is more benefit than they are expecting. Obviously, soy product has been widely introducing into Asian market that can bring health to the customers. In the western, Soymilk is the top soy products by awareness in the United State. It benefits people to prevent Heart Disease, Cancer, Osteoporosis and Menopausal symptoms (Consumer Attitudes About Nutrition (2008) Online PDF). Macronutrient Composition of Soybeans (% Kcal) [pic] Complete protein, providing all 9 essential amino acids As Soymilk is mainly made from soybean, so it has abundant nutrient drink for children, teenager and elder. Thus, it is regarded as healthy and emphasize on low saturated fat (not Trans fats) and high protein. Since more and more people have concerned about their food whether it is harm to their health, and received a knowledge of trans fats product were being used from Macdonald and KFC widely in the market. Recently, such components are going to be removed and refused. In other words, Market is seeking a product who is selling along with health features. All in all, Vitasoy, sparkling soybean milk which is high protein and low saturated fat that can prevent heart disease. Protein can be supplying children’s need of their growing. By releasing this new product, additionally it is added with â€Å"Konjac† which is including a high proportion of fiber to help the digestive system. It is what the parent are looking for. Warm Sparkling soybean milk is positioning at giving delighting and warm to people, such as children, teenager and couple. Children could drink it whenever they have a breakfast, lunch time in daily lives. It accompanies with their childhood. For teenager, it is also appropriate for a party beverage when holding a party. People can keep in connection with their community with drinking together. Couple feels harmony and romantic by drinking hot soymilk with glow in dark plastic bottle during winter and Christmas season. Have Fun It can be playful. First of all, sparkling soymilk with adding â€Å"Konjac† inside. So, it is not only a drink but also can be masticable. Before drinking it, people have to shake it at least 10 times to make sure â€Å"Konjac† are well mixed. Second, it can glow. The container is printed by dark in glow ink to let the bottle glowing in darkness. It is awesome when drinking it at party, birthday celebration and dating. Apart from that, the bottle can be changing its color when holding it by hands. Yet, Couple holds the bottle each other to feel warm and make it colour changing. All above gimmicks can bring people to have a romantic, fantasy and the warmest Christmas festival that they have not experienced ever. By the above 3 objectives, customer should get a feeling and perspective of the new product featured in healthy, warm & harmony and even funny thing. Our key message is â€Å"Warmest Christmas, Sparkling Health† Marcom Tactics: Advertising Creative strategies Story Board: 1. [pic] 2. [pic] . [pic] 4. [pic] 5. [pic] 6. [pic] Media planning For the new product â€Å"Sparkling soy milk†, we design to make above the line & below the line promotion. Above the line active: |Roadshow Advertising – it will be a two parts advertising. First a whole shelter poster in the |[pic] | |densely populated districts, Causeway Bay, Admiralty, Tsim Sha Tsui and Mong Kok. The promotion wil l| | |contain the high level of the line of vision. The poster will show 3 images of our communication | | |objectives. Second, it will be a 30 sec advertising for Warm, Have fun and Health. | | |MTR Station Promotion – it will be a 4-Sheet Panel poster in all line of the MTR. The promotion will|[pic] | |be watch by 3,500,000 passengers for every day. The poster will as same as the bus stop promotion. | | |Radio Advertising – it will be a 3 part of 5 sec advertising. The voice will be record form a famous| | |DJ Sammy. It will produce the audience three images of our communication objectives. | |Print Advertising – it will be advertising on the Eat & Travel Weekly. It’s a page of the new |[pic] | |product usage and key message. | | |Online Web Site – it will be advertising on our main homepage to describe the new product feature. |[pic] | |And open an account on the Facebook to promotion the whole brand and communicate with the consumers. | | |Also we will advertising on yahoo too. | |Dispatch Sample – it will be make people keep an eye on the new product. We will engage some models |[pic][pic][pic][pic][pic] | |to dispatch the sample in densely populated districts, Causeway Bay, Admiralty, Tsim Sha Tsui and |[pic][pic][pic][pic][pic] | |Mong Kok. | | |Cooperative Advertising – it will be advertising with supermarket, Welcome & Parkn shop. We will | | |make a discount for the new product and the cost will be share with each other. It will also affect | | |the consumer buy more. | | Below the line active: |POS Display – it will be me people attention for the new products in the shop. It will carry out on |[pic][pic][pic] [pic] | |Mannings, Watson’s, 7-Eleven and Circle K. | | Sale Promotions activities Beyond the advertising, we will carry out some promotions activities: Coupons – we will provide coupons in the newspaper, Apple daily, The sun. Consumer can use the coupons to buy our new product for save 1. 5 dollars. Premiums – we will provide a small key chain (a small soymilk finger) for buying two of soymilk, it will produce two types. †¢ Conclusions †¢ Appendices †¢ Reference 1. Consumer Attitudes About Nutrition (2008) [Online PDF] Available from: http://www. soyconnection. com/health_nutrition/pdf/ConsumerAttitudes2008. pdf [Accessed 9/11/2009] 2. Product Vitasoy http://www. vitasoy. com. hk/eng/product/soya001. html 3. Annual report of Vitasoy http://www. vitasoy. com/download. php? id=105&lang=en 4. Mingpaonews, Finance http://finance. sina. com. hk/cgi-bin/nw/show. cgi/2880/2/1/1642787/1. html ———————– [pic]

Police System In Japan Essay

In Japan, law constitution gener onlyy enjoy wide confederacy support and respect. The dodging, so called keisatsu seido consists of approximately 220,000 law of nature military officers who be organized into prefectural forces coordinate and partially controlled by the National natural law Agency in Tokyo.Concerning the historical development, during the capital of Japan period we are talking closely the years 1600 1868 here, the Tokugawa Sho poor boyate ( the form of those days governing the country ) developed rarify legal philosophy system based on town magistrates who held samurai status and served as chiefs of law of nature, prosecutors and flagitious judges. The system was protracted by citizens s groups such as five-family associations ( gonin gumi ) . These groups were composed of neighbours, jointly liable to the government for the activities of their membership.After the Meiji damages in 1868, the main change in the whole Japanese history, the Home Minis try was naturalized in 1873. With jurisdiction over the legal philosophy Bureau, it effectively controlled the police force. This new, centralized police system had wide-ranging responsibilities, includng the authority to issue ordinances and portion out quasi-judicial functions. It also regulated reality health, factories, constructions, credit linees and issued permits, licenses and orders.In 1911 the Special Higher police was establish to help control proscribed political activities. Later in 1928 it was streng henceed with the adit of the Peace Preservation Law. When the Sino-Japanese War began in 1937, the police were given the added responsibilities of regulating business activities for the war efforts, mobilizing labour and controlling transportatioon. as well as regulation of publications, motion pictures, political meetings, and pick campaigns came under police direction.After ground War II, Japan as a defeated country was under difficult pressure and influence m ainly from the U.S., on all branches of life, including the police system. The National regimen the highest organ of state power was postulate to enact a new police Law. This 1947 law abolished the previousHome Ministry. It alter the system by establishing almost 1,600 sovereign municipal police forces in all cities and towns with population of over 5,000 smaller communities. These were served by the newly created National Rural Police. everyday contol of the police was supposed to be ensured by the establishment of civilian public preventive commissions.As to present structure, today the Japanese police system is based on prefectural units that are autonomous in daily operations yet are linked subject areawide under the National Police Agency. Prefectural police headquarters, including the Tokyo metropolitan Police Department, control everyday police operations in each prefecture. In effect, the prefectures pay for the guard man on the beat, traffic control over domesti c help security units, which are funded by the bailiwick government, as are the salaries of senior national and prefectural police officials.Prefectures are divided up into districts, each with its own police plaza under direct control of prefectural police headquarters. There are about 1,250 of these police stations nationwide. Districts are advertise subdivided into jurisdictions of urban police boxes ( koban ) and rural residential police boxes ( chuzaisho).The mainstay of the Japanese police system is the uniformed patrol officer (omawari san ). The patrol officers supply the police boxes and patrol cars and comprised 40 percent of al incidents and crimes and then move them to the specialized units for further investigation.The celestial sphere of police resposibilities remains broad. Besides work out ordinary crimes, criminal investigators establish the causes of fires and industrial accidents. Crime prevention police contain added responsibility for juveniles, businesse s and the enforcement of special laws regulating gun and sword ownership, drugs, smuggling, prostitution, pornography and industrial pollution. earth galosh commissions usually defer to police decisions.Police contact with the community is extended by the requirement that koban based police visit every home in their jurisdiction to gather information,pass on suggestions regarding crime prevention and hear complaints. locality crime prevention and traffic safety associations provide another link amongst police and community, further promoting extensive public involvement in law and order.